The launch of Jimmy Choo’s boutique in the heart of Melbourne marked an enchanting fusion of glamour and sophistication, creating an unforgettable evening. Guests were welcomed to the Collins Street store with white-glove champagne service, indulgent canapés, and an exclusive preview of the brand’s cutting-edge designs.
The experience then seamlessly transitioned to a takeover of Melbourne’s Best New Restaurant, Reine & La Rue, offering a sensory journey that mirrors the elegance synonymous with Jimmy Choo. The synthesis of fashion and gastronomy promised an extraordinary dining experience, featuring a meticulously curated menu designed to tantalise the tastebuds.
Dramatic lighting, paired with historic gothic-themed structures, masterfully captured the soul of Jimmy Choo, infusing the atmosphere with a theatrical and edgy energy right from the moment of arrival. The ambience was further heightened by the captivating sounds of DJ Anna Lunoe and a feature performance by the electric Vera Blue, ensuring the evening was a harmonious celebration of style, taste, and entertainment.