A national collection launch for DIVE by Paspaley. Inspired by adventure, tradition and the enthralling nature of the worlds most sophisticated pearling operation.
An event series that saw multiple activations across a number of states, requiring heavy logistics from the MG Events team during a time of varying state restrictions and border closures.
A bespoke journey was created for guests from the minute they arrived, drawing them into the world of DIVE. They were invited to slip on a pair of custom slippers before they boarded the branded vessel.
Upon entry coiled and cascading nautical ropes paired with original dive nets mimicked the beauty of the pearl harvest. Whilst underwater inspired florals crept up and around the media wall creating a perfect photo opportunity for guests.
Custom built displays throughout the space hosted the jewellery, on stone textured plinths inspired by wet sand.
The events comprised of a series of intimate luncheons, cocktail events and private appointments which showcased the adventure of the Paspaley pearl, surrounded by a setting that is layered with the history of diving.